Our story

We were the team drowning in WhatsApp messages.

So we built an AI teammate to handle them. Now businesses around the world reply to every customer in seconds — without burning out.

A couple of years ago, our founders were running a small business that lived on WhatsApp. Customers messaged at all hours — in three languages, often in voice notes. We loved it, but we couldn't keep up. Replies took hours. Leads went cold. Friday nights were a nightmare.

So we built WhatAReply: an AI teammate that listens, replies in the customer's language, captures their details, and only taps a human in when the chat actually needs one. Within weeks, our reply time dropped from hours to seconds. And our sales went up.

Other small business owners started asking for it. Then bigger teams. Today, sales and support teams across dozens of countries trust WhatAReply to run their WhatsApp — from neighbourhood restaurants to fast-growing D2C brands.

We're still a small, hands-on team. We still believe the best software gets out of your way and lets you focus on your customers — not on your tools.

What we believe

Four principles. No exceptions.

🤖

AI should sound human.

If your customers can tell they're chatting with a bot, we've failed. Our AI mirrors your tone, your language, and your business — not a generic chat persona.

📐

Calm beats clever.

You don't need another dashboard with 47 widgets. You need three numbers, two buttons, and a workflow you can finish before your coffee gets cold.

�️

Compliance is a feature, not a footnote.

We sweat over the details that keep your WhatsApp number safe — opt-outs, pacing, templates — so you never have to think about them.

🤝

Customer success isn't a department.

Every engineer takes support shifts. Every founder reads every reply. The fastest path to a great product is to feel the friction yourself.

The team

Small, senior, in the building.

A small team across multiple timezones. No middle managers. Every founder still ships code or talks to customers every week.

SA

Shahzad Ahmad

Co-founder & CEO. Spent years drowning in customer WhatsApp messages — then built the fix.

LM

Lina Marwan

Co-founder & CTO. Loves distributed systems and over-prepared coffee.

DN

Daniel Nuñez

Head of Product. Believes good software should disappear into the work.

PK

Priya Kapoor

Head of Customer Success. Personally onboards every new team in their first week.

Backed by

Investors who get it.

We took a small seed round from operators and founders who've actually run growth teams. No ad-tech tourists.

As featured in

Press & recognition.

Selected coverage and awards from the past 18 months.

Trust & Security

The boring stuff. Done properly.

Your customer data is the most important asset you have. We treat it that way.

SOC 2 Type II
GDPR compliant
ISO 27001 (in audit)
CCPA compliant
Meta Business Partner
99.95% Uptime SLA
AES-256 at rest
TLS 1.3 in transit
EU / IN / US data residency

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